From the By-Product to the Cash Cow: The Finn Smartphone Mount
At the outset there was the idea of two cycle messengers in Graz to improve cycling in the city for everyone with an easy-to-use bike app. After the first version of the app (Bike Citizens app) was installed and testing was to start, they faced a challenge: How the hell do you fix a smartphone to your bike handlebars? - Quick and easy, without screws, without it juddering and joggling, just keeping the smartphone save. All the solutions offered on the market were either laborious to install, expensive or simply not thought through. So they proceeded to action.