The urban bike magazine

Gear & Fashion

woom Boom: An Austrian Children’s Bike achieves Cult Status

You have to look hard to find a family in Austria without a woom bike. If you leave it too late for Christmas or Easter, you’ll be faced with empty shelves in specialist and online retailers – and even though these bikes aren’t much cheaper second-hand, you’ll have to be quick if you want to get hold of one from those markets too. That’s because Austrian children’s bike brand woom has achieved cult status, and deservedly so!